Well-aging: the art of promoting natural beauty
Like it or not, aging is a natural phenomenon. However, today's attitude toward facing the aging process is different from the past; we have swapped the terms "anti-aging" for "healthy aging," emphasizing the prevention and care of our natural beauty, which is not just perceived by sight. Perhaps the […]
Whether we like it or not, aging is natural. However, the current attitude toward facing the aging process is different from the past; we have swapped the term "anti-aging" for "well-aging," emphasizing the prevention and care of our natural beauty, which is not only perceived by sight.
Perhaps the pandemic had something to do with it, and in its aftermath, we look for preventive, not corrective, measures in all areas of life. Perhaps it is because life expectancy is increasing and we need to feel good about ourselves for longer. Perhaps it is because millennials and natural cosmetics are making a strong entrance, asserting naturalness and authenticity. The truth is that there is a new paradigm that has discarded the concepts of anti-aging to embrace well-aging, a holistic concept of beauty that reinforces self-confidence and well-being, and it is here to stay.
The days when lying about one's age was normalized are long gone, and older people reveal their age with pride and fulfillment because they have cultivated a beauty that is not only on the outside. We feel beautiful when we take care of ourselves, when we dedicate time to ourselves, when we listen to ourselves. It is a beauty that is contagious and shared, transmitted by that person who, in short, loves themselves.
At Cosmetics Herbera, we know that your body's way of communicating is a reflection of your emotions and that true beauty is what you feel when you look in the mirror and are happy to be who you are. We have also proven that it is just as important to take care of this inner self as it is of the outer self, creating a balance.
From our role as formulators and cosmetologists, we want to help you feel comfortable with your physical appearance as well, helping you feel your body is healthy and full of vitality. In addition to advising you to follow a healthy diet, full of antioxidants and vitamins, drink plenty of water, exercise, dance, have a fun sex life, and dive into your hobbies, we want to support you so that you entrust your skincare to us.
We promote the use of organic cosmetics from an early age to prevent and slow down oxidative damage and prolong natural beauty. Our treatments focus on key actions for maintaining skin health regardless of age, gender, or ethnic origin.
Our well-aging prevention or action lines with natural cosmetics are:
1. Providing antioxidants
Combating free radicals that cause premature aging, which are triggered by the sun, environmental pollutants, tobacco, heating, air conditioning, and stress. In this way, we prevent the appearance of spots or lentigines and wrinkles, and increase the vitality and luminosity of the skin.
2. Accelerating cell renewal
Stimulating cell renewal through weekly exfoliation or gentle peels that remove dead cells from the most superficial layers of the skin, preventing it from looking dull and favoring better penetration of treatments with active ingredients.
3. Guaranteeing the barrier function
Maintaining the physical integrity of the skin, guaranteeing its barrier function, preventing the loss of water and electrolytes, preserving the hydrolipidic mantle, and blocking the entry of harmful agents from the environment.
4. Calming and balancing
Calming and balancing the skin, helping it to regulate its sebum secretion, its microbiota, and its detoxification processes.
5. Improving skin texture
Providing the highest quality and organic-grade ingredients to maintain the flexibility, smoothness, and vitality of the skin.
6. Evoking emotions that connect with your essence
To nourish both the skin and our emotions, we use aromatherapy in our formulations, creating fragrances and evocations that connect with our soul.
We invite you to visit our page on how we formulate natural cosmetics at Cosmetics Herbera to learn a little more about our formulation principles and our well-aging philosophy.
The great William Shakespeare said: "Time is very slow for those who wait, very fast for those who fear, very long for those who suffer, very short for those who enjoy, but for those who love, time is eternity."
References:
Aging well in an aging world: The impact of material conditions, culture, and societal disruptions
